/fresh herbs - re-invented
Gourmet Garden was seeking to transform itself from simply being known as "herbs in a tube" to a consumer and design led portfolio of delivering a “herb garden at your fingertips”. The result is not just a new product or pack design, but instead, a consumer lead holistic herb "system" designed specifically for busy cooks.
Originally involved in the past Ethnographic research and Design Strategy, qDesign Enterprises worked with Gourmet Garden's Innovation team to deliver the approved designs to commercial launch. We undertook full trials and testing of all rigid packaging formats, oversaw the DFM of parts, outlined key QCTP’s and managed offshore production logistics to meet the initial trade launch.
2014 - Good Design Award® Best Overall - Communication Design | Packaging
2014 - PCA Australian Packaging Design Awards | Gold Award - Food Packaging
2014 - PCA Australian Packaging Design Awards | Gold Award - Consumer Experience
2014 - PCA Australian Packaging Design Awards | Gold Award - Emerging Technology