We approach design and brand development as an iterative and non-linear process.
We qualify idea's quickly via mock-ups and consumer life testing.
We design to fail quickly so as to move to an improved solution
We validate risk early with a commercial boot camp.
We approach NPD with an entrepreneurial spirit.
/Founder
/Chief Cat Herder
Michael Grima is an Industrial Designer & packaging specialist with 29 years of experience covering Design, Strategy, Business Development, and Innovation roles for the likes of Kambrook, Cryovac Sealed Air, Outerspace Design and Mondelez.
He is the founder of qDesign Enterprises, a specialist packaging design and innovation firm servicing FMCG brands from Insight through stage-gate to commercial launch and The Pack Collective, a Customer Experience and Service Design agency.
Michael’s achievements encompass 40+ design awards including 9 WorldStars, past National President of the Australian Institute of Packaging, international speaker and the curator of the Design Elective for University of Melbourne’s Food and Packaging Innovation Masters Programme.
/NZ Development Manager
/Master Juggler
Bryan brings a sense of method, focus and delivery to translating packaging concepts to commercial application. With over 10 years experience in Product and Structural Packaging Design and Project Management in the ID consulting industries, Bryan's major clients include Cryovac Sealed Air, Bonson Savpac (NZ), Fonterra Brands, Ansell, TMC, Quest, Sprout and Desert. Bryan’s designs have continued to secure awards including APDA, AIDA and Worldstar Packaging awards
/Lead Creative
/Dream Catcher
Troy brings a sense of adventure and style to all of his creative pursuits. With a keen eye for style and the connection to the consumer, his +15 years experience has made him a leading creative designer for some of Australia's major ID consultancies. Clients have included Lion Dairy Drinks, Cryovac Sealed Air, Diageo, Kraft Heinz, Samsung, Otterbox-Lifeproof, IXL and Cochlear. Troy's designs have secured awards including IDEA US, Red Dot, APDA, AIDA’s and Worldstar Packaging Awards.
The 2017 Packaging & Processing Innovation and Design Awards (PIDA), has been developed by the Australian Institute of Packaging (AIP), the Australian Packaging & Processing Machinery Association (APPMA) and the Packaging Council of New Zealand (PCNZ).The inaugural PIDA Awards for Australia and New Zealand has been designed to recognise companies and individuals who are making a significant difference in their field. The PIDA Awards are the exclusive award program for all Australian entries into the prestigious WorldStar Packaging Awards.
The Save Food Packaging Awards ANZ is presented by the Australian Institute of Packaging (AIP). It is the inaugural launch of a global program developed by the World Packaging Organisation, in conjunction with Messe Dusseldorf and Interpack. It is designed to recognise companies who are developing innovative and sustainable packaging that minimises food losses and food waste, extends shelf life and improves the supply of food.
Since 1970, the World Packaging Organisation has been organizing WorldStar awards and providing awards to numerous packs from all around the world. The WorldStar Competition is one of the major events of the World Packaging Organisation (WPO) and is the pre-eminent global award in packaging. WordStar illustrates the continual advancement of the state of packaging design and technology and creates a living standard of international packaging excellence from which others may learn.
Each year WPO is recognizing the best of the best in packaging innovations from across the globe. WorldStars are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right and better in its class in execution or innovation by comparison.
The Good Design Awards® is Australia’s longest-standing national design award and promotion program, and one of the few forums for professional Industrial Designers and manufacturers to showcase their design expertise to national and international audiences.
The (APDA) Australian Packaging Design Awards was an annual run competition for brand owners, designers, retailers, manufacturers and raw material suppliers to enter their packaging creations and had run for near 40 years.
The Packaging Council of Australia (PCA), which conducted these Awards, was the national packaging association representing companies right across the packaging supply chain up until 2015. Winners qualified for entry to the WPO WorldStar awards.
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